Are drivers and smaller carriers treated as assets, or are they almost kind of like pawns in a corporate strategy? And how can there be more of an asset-based relationship? Like, there needs to be more of a collaboration,

right? The key word there was relationship, my friend.

So, Truck Stop had asked me for a forecast in the 2026.

Okay.

And what I had forecasted is this is going to be the year of relationships.

you're no longer going to just be able to dial a truck.

You're going to have to have relationships for freight.

When it comes to success, How do you measure a successful 2026 given the entire landscape of our industry and space?

I can go to him for everything.

It's authenticity.

I'm not going to tell you what you want to hear.

I'm going to tell you what you need to hear.

And sometimes that's exactly what you don't want to hear.

But I'm not here to sugarcoat it.

We live in a day where sales is incorporated into everything.

No.