Why is the best loyalty tool already on the phone?

Yeah.

So, uh, I was just seeing an updated demo, actually, of the wallet features that we just released, and I, I'm more and more impressed every time I look at our wallet capabilities and, and just what, what wallet can do for someone.

Uh, it's, it's so logical even, I think.

So the idea with wallet is you can put your loyalty cards into, uh, your Apple Wallet or your Google Wallet, or soon even your Samsung Wallet.

And if you're a, uh, a retail company, let's say, and you put your, your loyalty card in there, then you can, as a consumer myself of that product maybe, I can go into my Apple phone, I can... or my Google phone, and I can see here's my wallet, here's my loyalty cards, here's how many points that I've earned, here's where I can redeem those points, here's ways for me to earn more points.

And you can push promotional elements through the wallet.

I'm curious, what's something that you take from that HubSpot experience that you're applying or, uh, to, to what Brevo is doing?

Is it sort of a broad CRM experience where you're trying to give them the functionality they need?

Yeah, so we fit mostly for B2C.

We don't have B2B customers that use us, but we're a little more oriented towards B2C.

So you have high volumes of customers.

We're an omni-channel marketing platform.

And so people will use us, our customers will use us to help them with their marketing, how they engage with their customers ultimately.

Being B2C, you typically have a very large grouping of prospects and customers that you want to think about.

What do people have to look forward to from just sort of near term roadmap items from Brevo?