I'll

tell you in a nutshell what therapy lab is.

And of course we'll go into it, but then, and then after that, I want to take you back into the I was basically innovating 20 years ago when my career started, but it was just very quietly and in a different way.

But Therapy Lab is the creation that I came up with after 10 years in private practice where I saw people coming to therapy with the expectation that they were going to be locked in for years.

And- To me, it felt like we weren't getting to the benefit of therapy as quickly because there was that expectation.

And also, we are people, as clinicians, we're trained to deliver evidence-based care, but I deeply felt like the wider, greater population did not know there were really great treatments for some of the things they were experiencing.

For example, trichotillomania, it's such a weird word, but it's such a common experience where people might pull out their eyebrow or pull out their hair or pick at things.

Yeah.