What will change that? What will work in this AI-mediated world?

Yeah, so we've done our second annual survey of correspondents in North America, EMEA, and Asia about their ideas of AI, what they expect to be able to do versus what they are finding that they can do.

And there's some really interesting findings.

The paradox is that there's a tremendous amount of demand by consumers and customers for AI services, for all kinds of things, like helping them to buy things, helping them to plan things, helping with advice and so on and so forth.

They want AI to better their lives.

At the same time, they don't trust brands to use AI in a way that benefits the customer.

There is a trust gap.

If the real opportunity with AI is a deficiency, it's growth, what separates companies that are using AI to cut costs from those things that are using it to create entirely new products and services and revenue streams? How does that look on the business side?