Was that something you were constantly following? Like, hey, I'm putting all this effort into sponsorship and then it was firing a bit of a passion for you?

Yes, exactly.

You know, I spent four full seasons on the PR communications effort at RJ Reynolds.

And then they believed in cross training people.

They called it the hit by a bus philosophy, right? For obvious reasons, they want to make sure somebody could backfill other people if needed.

So I got a chance to step into marketing operations and that side of things.

And that really got me more into the business.

It sounds that's exactly what the the ncma role role is you want to tell us a little bit about what the north carolina motorsports association and foundation do what's your what are the what are the you know how do you describe the people who don't understand what it is and what are your main priorities