Like, in your experience in talking to, to brands and everything for all these years, what do brands want that most creators don't realize that they need to bring to the table?

Most creators don't even understand their audience.

I mean, I don't know how many times I talk to a new podcaster or, again, somebody who wants to be an influencer, and they don't know who their audience is.

It's like, well, what are you selling? I mean, y- y- you're, you're trying to sell something to somebody.

You've got a buyer in mind, or maybe you don't have a buyer in mind.

You have to understand who your audience is, who's listening to you, and then who your target market is.

So I mean, for us, right out of the gate, um, we did, we did a ton of market analysis.

Like, what keeps you valuable to sponsors after all this time?