That's-

Tell them about w- Richard, our first franchisee, fits that mold perfectly.

What's wonderful is Richard didn't even have to quit the big Fortune 500 situation.

He makes amazing amount of money, and then he's like, "I want to build something that my kids can be proud of," which is interesting.

Like kids don't really care about the Fortune 500 thing as much, but like when they see mom and dad going out there and building something that they own and they ha- like there's something intangibly valuable about that.

And so for the Scotts of the dad of, of the world, so to speak, like there's the full send, high risk, you know, potentially high reward of like startup, figure it out on your own.

Um, and then franchising, which all like, all...

But this is, what you're saying is not the ca- so, so, uh-