So I love how fixing the messaging... can often solve the bigger offer problems because offers often aren't the problem it's the packaging as you said um do you feel it's super tempting to bin an offer and just start from scratch is that what most of your customers are intuitively leaning

towards it's so common It happens all the time.

I'm in constantly coaching my clients on this and often neglect.

I call it often neglect.

It's absolutely everywhere.

It's tempting to start something fresh because it feels easier in a way.

It's not very comfortable talking about an offer that isn't selling.

Do you have a process that you take your clients through to design this bigger world, like in your case, the festival? How do you develop this theme or this bigger picture?