complaints are part of the territory and we do need to become comfortable with the fact that this is not necessarily a personal attack by the patient or the parties making that complaint.

Yes, that's exactly right, Alyssa.

But I think the fundamental difference between managing an everyday complaint in the practice and being reported is that, you know, this is your professional reputation at stake.

And that's quite terrifying.

We're managing an everyday complaint in the practice.

We're professionals.

It's what we're good at.

Yeah.