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Cathy Ward
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Oct 28, 2026
From $2.5B Regional COO to Future Ready Agency Founder - Cathy Ward
13:33
28:49

Billy KeelsHOST
So, so because you were so close to being able to see that, I'm just curious what you saw from a corporate level, how that has also influenced you and the way that you make decisions about where you are engaging in corporate or outside of corporate or alongside corporate.
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13:55Cathy WardGUEST
I mean, the business model, I mean, it's changed all of our lives and how we actually interact and work at the company level, at the individual level.
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14:04Cathy WardGUEST
And from an organizational, so remember my COO hat on, you know, the whole... go-to-market change, the customer engagement change, the operating model change, the whole business model shifted from what was on-premise to cloud to subscription to the SaaS model, which meant lifecycle management as opposed to one sales event.
14 MINS LATER

Billy KeelsHOST
Maybe you can unpack it even a little bit more on the on the retirement piece, because it's really important.