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Catherine Roe

Catherine Roe

Catherine Cowart Roe, CPA, is a New Orleans-based accountant, founder of Cowart Roe CPA and Cowart Roe Academy, and bestselling author of "No More 24/7: Entrepreneurs, Take Your Life Back."

Sep 22, 2026

4:00
But one of the challenges that I think many entrepreneurs, micro business owners face is that because there's so much to do in their business with the marketing and the delivery of the services and all of that stuff, often the numbers can kind of come last, can't they? Is that something that you've experienced with your clients where they've come to you and they're at a certain point in their business, but they just don't know what those numbers are because it's not been a focus up until that point?
4:37
A lot of times when people want to start a business, they have a great passion for something and that's really great to have and it can be very easy to get wrapped up in that and just try to pull everything together after the fact.
4:54
trying to get all the necessary things in place, whether it's legal or financial, to be able to string it all together into something usable.
5:04
And yes, accounting and finances can be in the last of that sometimes.
5:11
That's why I always love it when new business owners, or not even yet, they're just about to start a business, they first come and they are thinking, what professionals do I need in my corner to help me out when I'm going through this? And sometimes it's a matter of, some people think that maybe they're at the very start of a business and they may not be able to afford it yet.
5:39
Making a connection and building a relationship before you even have a need is free.
5:45
It doesn't cost much to make those initial outreaches and have names and phone numbers that you can call when you do get to that point.

15 MINS LATER

20:27
So I know you're going to be delivering a very insightful session that I think people are going to really enjoy.

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