whistle I mean it

was I think it was something that everybody wanted but it just it was a force of the conversation and it was a great opportunity to you know just actually show that we're switching things up so there'd have been a lot of management change Greg Taylor was ousted the original founder and then brought back in.

And it was about a year and a bit after he was brought back in, he was building up his team that this decision was made.

And I think it was true to him coming back to those original kind of roots of the organization and going back to those hair, the brand wasn't broken.

And for some reason it was fully changed and it maybe reflected us trying to have more of a corporate identity.

I'm, you know, I wasn't there for the shifts, but leaning back into these assets of, you know, that always were supposed to call in a time where things were done well, a simpler time.

And when appliances were built to be fixed instead of replaced.

Yeah.