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Catherine Brooks
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Nov 1, 2026
Is your Kidswear brand ready for an agent? With Catherine Brooks
5:44
7:51

Katie KendrickHOST
And have you found that there has been like an instance where you feel that you can share, like not naming names or anything like that, that has been problematic? You know, I think sometimes these stories are helpful because if you know from...
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6:00Catherine BrooksGUEST
Yeah, I think that one thing which is really important in the relationship between brands and agents is, as I mentioned, trust, really important.
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6:11Catherine BrooksGUEST
I have had a brand which once I had, for example, I'd shown a collection presented it, and I had to go quite a long way to present the collection.
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6:29Catherine BrooksGUEST
So it was my time, it was all of the communication leading up to that, so perhaps not even the first collection, maybe it was the third or fourth collection, where a very important stocket might say, oh we'll see you next year, we'll see you next year, they want to see a little bit of history.
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6:47Catherine BrooksGUEST
And anyway, so I had this very important meeting and then communication, nothing really materialized.

Katie KendrickHOST
So what do you look for when you're looking for a brand? And is it one in one out kind of