your whole rebrand of rebrands.

Yes, I know.

The rebranded rebrand, it really just rolls off the tongue.

It is...

It is so warm.

So it's this, I call it my little like pocket of sunshine on the internet.

It's ultimately a Slack community is what it started with.

Are you doing anything now intentionally to sort of proactively set yourself up for less burnout or no burnout?

Mm

... you- when you're motivated because you're going through it and it's your personal experience, you will run through a wall, right? And that's really what it was, was, like, arm a team of moms to build something that we believed in, and you couldn't tell us we couldn't do it.

And to your point, to what you were saying, the other side is, and it was a hyper-growth, fast-paced startup, that there's a certain pace that you are working and there's, you know, you don't have zero brand awareness to the brand awareness that Bobbie had in four years without working really hard.

[laughs] And doing, you know, long hours and big campaigns.

And when you love the mission, you're willing to go for it, you know? And it was the best time of my career, and the campaigns we got to do was incredible, and the sets I got to be on and the people I got to meet in.

I'm so deeply proud of building that brand, really from year one and getting to work with the most amazing, brilliant people.

And there was a level of burnout after four years, and I had...

Yeah.