Tell me a couple of things, knowing all the things that you know, that someone could start doing right now.

Absolutely.

Well, I would first start off with really some self-reflection.

If I'm hunting for a new brand, I need to consider what is most important not only to me, but to me first.

How am I gonna serve my cup with the brand that I'm, I'm partnering with? But ultimately, what are my...

what is most important to my guest? How are they gonna receive this brand? So with Surface, you know, we partner with a lot of salons who are looking for that eco-conscious option.

Um, not all of course, but a lot of who come to us are searching for that option.

Mm-hmm.

Tell me a couple of things, knowing all the things that you know, that someone could start doing right now.

Absolutely.

Well, I would first start off with really some self-reflection.

If I'm hunting for a new brand, I need to consider what is most important, not only to me, but to me first.

How am I gonna serve my cup with the brand that I'm, I'm partnering with? But ultimately, what are my...

what is most important to my guest? How are they gonna receive this brand? So with Surface, you know, we partner with a lot of salons who are looking for that eco-conscious option.

Um, not all, of course, but a lot of who come to us are searching for that option.

Mm-hmm.