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Cass McKay
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Sep 15, 2026
Why This Merchant Services Founder Leads With Relationships, Not Rates
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8:36Leili SadaghianiHOST
What does authenticity mean to you today? And what did it mean for you in your past when you were in the corporate world?
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8:46Cass McKayGUEST
You know, not a lot has changed on that front between corporate and owning your own business.
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8:50Cass McKayGUEST
I think authenticity is doing what you say you're going to do, showing up, being careful again, follow through.
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8:58Cass McKayGUEST
Always just, you know, listening to your customer, client, always having their best interest in mind.
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9:06Cass McKayGUEST
But really that kind of goes with corporate too, right? I think it's fundamentally who we are.
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9:12Cass McKayGUEST
And people can tell if you're not authentic, it's really, really hard to hide that.
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9:18Cass McKayGUEST
And eventually it doesn't serve you if there is an ulterior motive out there or what have you.
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11:34Leili SadaghianiHOST
What would be the advice that you would give them? And then, of course, where can we find you? How can we work with you?