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Cass McKay

Sep 15, 2026

8:36
What does authenticity mean to you today? And what did it mean for you in your past when you were in the corporate world?
8:46
You know, not a lot has changed on that front between corporate and owning your own business.
8:50
I think authenticity is doing what you say you're going to do, showing up, being careful again, follow through.
8:58
Always just, you know, listening to your customer, client, always having their best interest in mind.
9:06
But really that kind of goes with corporate too, right? I think it's fundamentally who we are.
9:12
And people can tell if you're not authentic, it's really, really hard to hide that.
9:18
And eventually it doesn't serve you if there is an ulterior motive out there or what have you.
11:34
What would be the advice that you would give them? And then, of course, where can we find you? How can we work with you?

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