So tell us more about the three E's that you spoke of and why does that matter? You

know, it's interesting because I always talk about like women hiring financial advisors.

You know, it's not it's not a regular occurrence.

It's not something I always say that my my clients hire me.

when it's raining, not when the sun is shining.

Whereas a man will hire you when the sun is shining.

They just wake up one morning and say, I need to hire a financial planner because things are complex or I have a lot of questions and I think I can't do this myself anymore and I need a professional help.

So what do you do to build your brand other than your books, which I assume are selling great?

What are some of the hands-on strategy and tools that you promote to your clients that That would allow people to understand what the services that you offer are nationwide and people should at least consider what you're doing at your practice.

Sure.

Well, you know, it's funny when you got on the call before, the first thing you said was the thank you letter you got talking about dreaming for today.

Well, if you don't dream for today, it won't happen tomorrow.

Well, I say pretty similar to that planning today.

How can you get where you're going without a plan? If you fail to plan, if you plan, you plan to fail.

And it's the same type of thing.

Right,

I run a multimillion dollar business.

Right.

Well, it's so interesting because so let me tell you my story of how I got into this.

Right.

So because because it's definitely not a lot of women in my industry right now.

It's about 80 percent men, 20 percent females.

And actually, the exact number of females in the certified financial planners, we are 23.9 percent.

Mm-hmm.

Mm-hmm.

And it's the same type of thing.

Planning for today will get you there tomorrow.

So I think everybody on the planet deserves a financial plan.

Because think about it, if you don't know what you need to do to get to your financial freedom goal, whatever that looks like for you, and everybody's is different 'cause everybody's completely different.

So you know, if, if it's, you know, retiring at 60 and spending, I don't know, $10,000 a month and, you know, living in a house in Florida and, you know, having two cars and going on vacations once a year, whatever it looks like, whatever your freedom looks like to you, whatever that looks like, you have to be able to g- know what it takes to get there.

So that's where I come in.

[laughs]

Mm-hmm.

And it's the same type of thing.

Planning for today will get you there tomorrow.

So I think everybody on the planet deserves a financial plan.

Because think about it, if you don't know what you need to do to get to your financial freedom goal, whatever that looks like for you, and everybody's is different, 'cause everybody's completely different.

So, you know, if, if it's, you know, retiring at 60 and spending, I don't know, $10,000 a month, and, you know, living in a house in Florida, and, you know, having two cars and going on vacations once a year.

Whatever it looks like, whatever your freedom looks like to you, whatever that looks like, you have to be able to g- know what it takes to get there.

[laughs]

Mm-hmm.

And it's the same type of thing.

Planning for today will get you there tomorrow.

tomorrow.So I think everybody on the planet deserves a financial plan.

Because think about it, if you don't know what you need to do to get to your financial freedom goal, whatever that looks like for you, and everybody's is different 'cause everybody's completely different.

So, you know, if, if it's, you know, retiring at 60 and spending, I don't know, $10,000 a month, and, you know, living in a house in Florida and, you know, having two cars and going on vacations once a year, whatever it looks like, whatever your freedom looks like to you, whatever that looks like, you have to be able to g- know what it takes to get there.

So that's where I come in.

[laughs]

Mm-hmm.

And it's the same type of thing.

Planning for today will get you there tomorrow.

So I think everybody on the planet deserves a financial plan because think about it, if you don't know what you need to do to get to your financial freedom goal, whatever that looks like for you, and everybody's is different 'cause everybody's completely different.

So, you know, if, if it's, you know, retiring at 60 and spending, I don't know, $10,000 a month, and, you know, living in a house in Florida, and, you know, having two cars, and going on vacations once a year, whatever it looks like, whatever your freedom looks like to you, whatever that looks like, you have to be able to g- know what it takes to get there.

So that's where I come in.

So on a f- what a financial plan or a certified financial planner does, and letsmakeaplan.org is actually where you can find a, a certified financial planner.

[chuckles]