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Carson Marr

Oct 14, 2026

7:27
So how do you find a way to negotiate with companies to make that sort of deal possible?
7:33
So there's two key pieces here that we try to focus on.
7:36
Your buyer has to be hungry for this outcome and has to believe that they cannot do it without you.
7:40
And so the reality you have to recognize you're always as strong as your bot.
7:43
Know your best alternatives to negotiated agreement.
7:46
And if they think, hey, I just need to go hire one person or I can go find 50 companies who could do this.
7:50
There's it's very, very difficult to create an outcome based deal there.

10 MINS LATER

18:08
Is there anything you can share about that particular interaction around the outcomes?

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