Like what?

Yeah.

Yeah.

So, you know, having gone to a major company that had best practices, having a passion for the business, having a relationship with the parent that's built, you know, on some level of like mutual trust and, you know, able to talk through things.

Honestly, I can't remember all the other ones, but yeah, I just couldn't believe that this seemed on paper to make so much sense.

Yeah.

And at the same time, that was in 2011.

What have you learned about persuading people? Maybe isn't the right word, but what have you learned about people talking to them about clean energy, whether that's in someone's kitchen on a farm or on Capitol Hill with policy? What have you learned?