get back there.

There's a really deep culture of that show in Canadian Prairies from the times it was in Regina and was called the Royal Red to now.

There's people from the local community walking through your stall.

They're coming out to look at the show.

And if you talk to them, they remember going to the Royal Red as kids.

And now here they are.

They drove from Saskatchewan or maybe they're local in Manitoba.

Carson, when you think about your clients attending the show, besides what we've already said, is there anything else in particular about your client experience that is different there? I think a lot of my clients, they've been going to