Yeah.

You got it.

We had product, we had marketing, we had sales.

And the three of us had spent a lot of time looking at what was possible inside of IBM and using it as a technology playground for what we believed our industry needed.

Mm-hmm.

Were we ahead of our time? Yeah, probably too much based on maybe the sales revenue, but really that three-legged stool was something.

So we were solving a pain point.

What did you do differently on the agency side than I did, perhaps, to overcome those kinds of hurdles?