Tell us about some of the other ones that you're seeing in your work.

Yeah, craft breweries sit at a really unique kind of intersection between manufacturing, small manufacturing and hospitality, right? Both of those industries or industries have been hit pretty hard by the pandemic and then just the economic and trade environment that we've been in, you know, since then in recent years.

For breweries, the cost of stainless steel, aluminum cans, barley, hops, a lot of the key inputs that go into brewing have faced tariffs.

They've faced rising costs due to supply chain issues.

They've faced some of those agricultural products have been impacted by climate factors or even by like geopolitical things like a lot of grain is is uh is grown in ukraine and that that can impact the global market um so all those forces kind of coming to play at the manufacturing side and then on the hospitality side um you know rising cost of real estate um customers may have a little less disposable income in their pockets so those are kind of a lot of challenges that i hear from breweries that that will say Man, business is actually pretty good, pretty flat relative to last year, even up a little bit, but just the cost of putting the liquid in the glass, the cost of putting food on the plate, keeping the lights on are the things that small business owners are having to weather.

What are some of the other ways you're seeing independent breweries adapt to this moment right now?

Definitely thinking beyond beer and more about the totality of that customer experience and creating a taproom that brings folks out, whether it's for fun and unique events or for a meal or a beer.

They're thinking about non-alcoholic offerings, having wine programs, Frozens, anything that's going to keep that group of folks there maybe a little longer.

And say that.

I know what it takes to keep morale up, okay? And to work with that many girls at one time, it can be a lot.

And especially now, he's not wrong that ballet is technically considered a dying art form.

Their sales are lower than they've been in a long, long time.

People...

It really, unless you're, it's Nutcracker, no one goes to the ballet.

Yeah.

I will say people in the dance community, especially on TikTok, they will turn something out of nothing.