Yep.

And back in that time, if you can think back all those years, really in the realm of PR, digital marketing, social media, and SEO, there's a lot of, um, silos being formed.

So you're either a PR expert or social media.

And I very much felt that, um, when you look at the audience, your gatekeepers, your clients, and your other influencers, as it were in the old use of the term, they really didn't mind how they got connected to.

It might be through reading something on a press website.

It might be through something on social media.

They, they're not bothered.

... what, um, what lead generations worked for you, and what maybe surprised you, either good or bad?