I'd love to hear a little bit about how you see that space in relation to these discussions.

Yeah, so we are living in a world of demographic aging.

Generally, the world is becoming older.

And even though we've known that for a really long time, it's starting to be one of those big doom and gloom narratives.

Oh my God, we actually have to do something about this now because there are lots of problems related to aging populations.

That's the narrative.

I think of it as it's not the aging population or older people that's the problem here.

So please take us into that.