What's 15% beyond their comfort zone actually look like, again, when they're having to maybe engage with someone in a way that they're like, I can't default to my comfort tech talk?

Well, part of what builds relationship is a willingness to be Real, a little more real, and a willingness to be a little bit vulnerable.

Again, 15%.

Nobody's saying blah.

Nobody's saying TMI.

But to the extent that I let you in a little bit into what's going on for me, you are more likely to be willing to let me in to what's going on for you.

And the 15% rule is especially important when it comes to disclosure, which is a critical component of building relationship.

Has there been anything in particular that you noticed seems to be one of the most common themes here? that you see that gets in the way of potential, especially tech people, being able to bridge this gap between what is required to build a thing versus what it is that is required to build themselves? I think