So what you know, and I think you've mentioned it in your last question, but what did you see that you felt was really missing from that category?

So, Jin, as you know, at that time, again, sort of looking back eight, 10 years, well, probably 10 years ago, was very masculine so the gin renaissance came about as a result of a lot of whiskey providers wanting to generate funds whilst the whiskey matured quite right you know you've got loads of distilleries sitting there doing nothing and then you know the popularity of gin was there so And at that time, I don't know the whisky industry as much now.

I know there are a lot more feminine touches in the whisky industry now than there were 10 years ago, but it was very masculine.

It was very dark.

It was very, you know, process driven.

There wasn't a lot of fun about it.

When we created the RTDs, I always knew I wanted to create the gin and we had created the first iteration of Ellis Gin at that point.

use botanicals on in rum