So as the chair of the pub board, you sit in that middle of like, how do you manage what topics we're going to actually put our energy behind to get a book to the public?

That's easy.

I don't choose that.

The division does.

So we specialize in four areas.

Most of the bar is about specific areas of law.

We're about the business of law, the finance of law, the management of a law firm, the marketing of your legal expertise, and the technology that will make your firm effective and modern and successful.

And if I were to write a book where What would be the appeal for an audience to read the book if they're kind of like, hey, I can kind of get some of the same stuff from the video content that he puts out there? Will readers see a difference between the written versus the audio if there's a lot of audio out there about a person?