Mm

... especially today.

So I've, I've been across a lot of different things, and then I joined, uh, Banijay right at the beginning.

Um, and I've been there for 11 years, and I started with, um, format, like, content acquisition, so formats but not only in development.

That was in Italy, and then I moved to London, and I did, um, acquisitions for the entire group.

And then after that I set up, and this is why we're here today, I set up a division that it's called BBE, uh, Banijay Branded Entertainment, that is focused on working with brands, um, in a lot of different territories.

So we have ...

... and really hitting all those audiences, when you also have a brand or a client that has a specific target or a specific goal or a specific message that they wanna get across?