Mm.

And you told me, "No, no, no.

This is about how you connect with food." And I thought that was really, really an original approach.

So I'm executive coach.

I give a lot of talks and workshops on how the brain works in organization.

In the end, it's about human behavior, and that is my expertise and my love at the same time.

I, I coach people all over the world.

So, Mr. Carlos, for all those diversity of food that you have been tried, what is your favorite, favorite one?

And so to help us kind of like untangle and simplify this, like, can you tell us a little bit of a story about this? Like either like someone that you've helped to like adjust to this mindset or like the way that you might react? Like how do we implement the five brains in our business or in everyday conversations?

It's a great question.

Great question, Robert.

I have tons of stories because I work as executive coach.

So I face a lot of situations and every clients are telling you a different story.

And one of my sweet spots is called reframing.

What do I mean? My goal is always to move my client from the way he's thinking in that moment.

Can you recap a little bit about what those five brains are?