Right.

If you're visiting your website, if you're calling your office and ans- getting an answer on the phone, if you're coming in, you're reading reviews, you're walking through the door, you wanna ask yourself one simple question: If I knew nothing about this practice, what would I believe they stand for? So if they knew nothing about you, if they...

Nothing, and you're just looking online, reading reviews, all that stuff, if the answer is general dentistry or we accept insurance or they have friendly staff, you're really just blending in to all of the same dental offices.

And I don't know about you, but there's tons of dental offices out there, and you want to stand out, right?

Yeah.

And it is- Are they on time? Do they show up? Do they pay their bills? Do they call you back and text you back and whatever, get back to you guys? Versus they never text me back, they never confirm their appointments, they don't show up.

So I would highly recommend picking, like, five to 10 of your very best patients and writing down all of those characteristics specifically.

And then look at a list of those characteristics and combine the themes to, like, kind of filter down that list, right? And make it a little more shortened.