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Carla Knorowski
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OCT 5
Oct 5, 2026
Why Great Fundraising Starts with a Great Story
4:46
4:56
5:02
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4:29Bill StankiewiczHOST
How did you gather the stories? Who did you tell the stories to? How did you get those stories out there? How did storytelling help you bring this cathedral back to life?

Carla KnorowskiGUEST
And so we were only raising only I shouldn't say only we were raising money from.

Carla KnorowskiGUEST
And we ended up getting donations from all 50 states and more than 50 countries around the world.

Carla KnorowskiGUEST
But when we first started to imagine the stories, we thought, well, what are the stories of Notre Dame that has tied people to the cathedral for centuries? Because most of these people live at least one ocean away from what we're focusing on.
8 MINS LATER
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13:14Bill StankiewiczHOST
And so I just have to ask you with that last stage in mind, does this story have a happy ending?