What are the major programs or initiatives under Every Child Is a Reader, and what are they designed to accomplish?

So, um, I, I, I run two organizations, two separate boards of directors.

The trade association is that, that's a trade association funded by dues.

And then in 2008, my predecessor, Robin Edelson, set up Every Child a Reader to take the public-facing programs and make, make it a 501[c][3] so we can get donations.

Children's Book Week, which began in 1919.

I wasn't there at the beginning, so no, no, no wisecracks.

Children's Book Council was at the CBC.

So from your experience in where you are and everything you've done, what are the shifts in reader behavior on book discovery that you have noticed in the past few years?