
Carl Hoffmann
German cinematographer and film director
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Sep 20, 2026
Start-ups & AI with Carl from Ahron
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10:46VolkerHOST
So how did you come up with this idea? Did you see that problem of the many HR systems somewhere in one of your previous clients? Or how did you come about funding? Here's Aaron.

Carl HoffmanGUEST
Also at my previous company, I was also in charge of product, of the product strategy and the product itself.

Carl HoffmanGUEST
And so I really saw that problem firsthand that actually all the AI capabilities we were trying to create at the previous company, very often they were lacking context.

Carl HoffmanGUEST
So they were lacking context from other systems and then it becomes very complex to get this context into your own system.

Carl HoffmanGUEST
And also sometimes the context is not even captured inside any of the HR systems because the context is maybe sitting in a Microsoft Teams conversation or in an email, right? And I think as humans, we have the capability that we can actually deal with it with just common sense because we remember and we just look into the system.

Carl HoffmanGUEST
But if you have an AI agent, although they sometimes seem very smart, in the beginning, they're actually not, right? If they don't have the context.
26 MINS LATER
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37:48VolkerHOST
When we think about this, what are the main use cases that you see helping your clients the most? Which HR process area is it and what is it? Is it an ad? admin feature accelerating something or is it more around like interview agents which which process area and which kind of type of agent is the the most successful use case that you have