On the cover of the winter 1977/1978 I. Goldberg catalog, now billed as Army & Navy and everything, there's a chic model with a blonde bob wearing a military beret cocked like Bonnie Parker.

I- they...

You took something that was basic and utilitarian and you could zhuzh it up.

"I'm gonna take this stuff and I'm gonna make it look cool." And that's what my father did.

And before long, there would be competition.

It just felt so stylized and contrived to me.