So you're involved in actually ICAST before the doors even open, correct?

That statement couldn't be more true.

Yes, the manufacturers are working tirelessly before it ever even gets close.

The reps that are heavily involved with the manufacturers, whether it be the lure design or newsletters or media content, getting presentations ready, 'cause we actually, um, you have a lot of meetings that precede ICAST.

So there's still some factories or some individuals or smaller companies that are like, "Well, it's May, May of 2026, and, you know, my year's just kicking off." Well, May of 2026, we're already selling 2027, and so there's kind of a calendar in the sales world that you kinda go by, and ICAST is kinda like the kickoff.

We've used it for a long time to kick off new products.

That calendar is kinda changing, and manufacturers are kinda moving that calendar.

Can you recall a time where something was released at ICAST that not many people knew about or didn't know coming that was kind of the, the talk of the show floor?

So you're involved in actually ICAST before the doors even open, correct?

That statement couldn't be more true.

Yes, the manufacturers are working tirelessly before it ever even gets close.

The reps that are heavily involved with the manufacturers, whether it be the lure design or newsletters or media content, getting presentations ready.

Because we actually, you have a lot of meetings that precede ICAST.

So...

There's still some factories or some individuals or smaller companies that are like, well, it's May, May of 2026.

I will.