Can you maybe start with that? Um, what your thoughts are on that.

I think it's, um, a very human need to be known or understood, or at least, at the very least, listened to.

And I think one of the fun things with on, like, surface level, not even... we're not even talking businesses, but just a random guy in his bedroom trying to use AI, it's immediately available.

It'll respond immediately.

It remembers some things that you've told it before.

It, it brings that in, which makes you feel like, whoa, somebody's actually listening, and everything I've said is important.

It validates you, which I think is a tricky thing to talk about.

Yeah.