And where do you see companies unknowingly taking risk when they do license and deploy these AI tools in the business?

So the first thing, I mean, it's kind of walking through When you're using AI, what type of AI and what's the purpose of the AI? Because as we were talking about before, I think one of the big issues that people are starting to become aware of is the ownership.

Even if as between you and the platform, the platform is not going to own your material from a copyright perspective.

And a copyright gives somebody the exclusive right to use creative materials.

that's fixed in a tangible form.

So you have certain protections.

You can prevent others from using your creative if you own the copyright.

And it's