Mm-hmm.

So I came up in corporate America l- you know, leading teams, first of all participating in teams at one of the m- most, you know, like world-renowned food and beverage companies, you know? And so that was my job.

It was, it was to be in marketing, it was to participate.

Um, but here's what I learned.

When I started getting into leadership positions, when I started on my leadership journey and ascension, I was really tasked with getting my team members to perform at their highest potential to do their best.

And Scott, when I came in [laughs] as a young leader, um, I really thought, as many leaders do, that in order for my team to do that I needed to teach them the hard skills of marketing.

Like I needed to teach them how to create marketing plans, like data-driven marketing plans, and that's how I approached it.

What's the repercussion of leaving that out?