How did you convince yourselves and the firm that this was worth your time? And now six years later, how has it been worth it?

You know, Nathan, it's such an interesting question how these things start and evolve.

We felt it was the right time to test this.

So we were willing to allocate, you know, for nine shows.

And then we saw the value in the, you know, my husband actually called it a public service announcement, what we were doing with advocating for having productive money conversations.

and demonstrating how to do it.

What is interesting, you are right.

sure well why don't we kind of go through the process um first identifying gas and kimmy do you want to talk about how you've done that and how it's evolved