
Cameron O'Brien
Fractional CTO and founder of BrassHelm, helping property management companies and founders make better technology and AI decisions.
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Sep 18, 2026
AI Replacement: Identifying Decisions You Can Take Back From the Ones You Can't ft. Cameron O'Brien
12:24
12:31
12:46
39:42

Cameron O'BrienGUEST
AI to call the people on their list that had already opted in for being contacted by automated systems.

Cameron O'BrienGUEST
And the objective was to transfer someone to a real human, to someone on a sales team.

Cameron O'BrienGUEST
And the contact center was a crew of about 20 people that were doing these outbound calls to connect with potential customers who needed to renew their plan or sign up for a new plan or change their coverage, and then connect them to the salesperson to bring the deal home, so to speak.
27 MINS LATER

Mark WormgoorHOST
So what do you tell them? How do you make sure that they do that in a sensible way instead of just falling for all the hype?