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Cameron O'Brien

Cameron O'Brien

Fractional CTO and founder of BrassHelm, helping property management companies and founders make better technology and AI decisions.

Sep 18, 2026

12:21
They were leveraging voice
12:24
AI to call the people on their list that had already opted in for being contacted by automated systems.
12:31
And the objective was to transfer someone to a real human, to someone on a sales team.
12:39
So they had two tiers of humans in the organization.
12:42
They had the sales team or closers, and then they had the contact center.
12:46
And the contact center was a crew of about 20 people that were doing these outbound calls to connect with potential customers who needed to renew their plan or sign up for a new plan or change their coverage, and then connect them to the salesperson to bring the deal home, so to speak.
13:03
And in this instance, they replaced that 20-person contact center with AI.

27 MINS LATER

39:42
So what do you tell them? How do you make sure that they do that in a sensible way instead of just falling for all the hype?

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