Consult a healthcare professional if symptoms persist.

So there's two sides to that question.

And I get that question a lot.

And then I like to clarify, there's AI as it relates to your business, whether that's my business or we work a lot of medical professionals, attorneys, engineers, how it might apply to their business through operations.

That's one side of AI.

And I think a lot of the talk online conflates that with then how you get found in what people refer to as like AI overviews or chat GPT.

So those oftentimes get referred to as both as AI.

And so I'm wondering from your perspective, is that more noise that you have to cut through or are people just using the AI generated content very strategically to cut through?

What's the practical steps to take?

So if the goal is to get cited on AI search, which again, this goes back to kind of like SEO 101, like who are you targeting? So I'll give you two examples.

We ha-- we work with medical practices who target 65 plus.

Their patients are not on AI.

We get less than 5% of all of their leads through AI.

Uh, this is still up year over year, but it's, it's much less.

And then we work with a tax attorney.

Outside of just writing content and using these frameworks, is there anything else the user, the listener should take as a framework?

So, uh, why don't you tell the audience a little bit just kind of about your background as, as we kinda get into conversation, just kind of where you're coming from?

Uh, yeah.

Quick, quick background on me.

I was actually an engineer.

The marketing digital stuff [laughs] was accidental.

Uh, just like starting the agency was accidental.

Um, I engineering consultant for right out of college, mechanical engineering, and then I started helping a buddy back in 2013, and we were doing that.

Mm-hmm