[laughs] I was like, Cameron.

You know, for us i- at Warner Brothers, I, I just think, you know, what a privilege it was to, to have a chance to work on this movie and to collaborate with the whole team at Proximity.

Uh, our team, you know, w- when you, when you get a movie l- l- like Sinners, you can feel that it's gonna move culture, and I think that's what's so, what's so rare and unique, is that, you know, especially from what we saw on TikTok, as people began to respond to the first trailer debut, they weren't just saying, "I liked it." They were commenting on it.

They were creating content around it.

All the creators in this room, who we know so well, were participating in it, and it wasn't a one-way conversation.

So I think anytime you see from trailer launch, uh, to, to, you know, ticketing, that folks are participating in the conversation, it's not just a one-way, uh, marketing conversation, that's when you feel like you're, you're working on something that's gonna be big, that's gonna be special.

And it's, it's wild to think that this m- movie came out a year ago, and here we are a year later, and it still feels so timely and so relevant and so powerful.

... which this has become?