So for people who haven't heard the term before, aren't familiar with it, like what is a family office or how do you think about the family office structure and why did that model fit your family and all of your different business activities so well?

I chuckle because you say for people who maybe are not familiar with the term, I did what I do for about 15 years before I even encountered the term.

So for many years, it's become a more common and familiar term now, but certainly it's not completely widely known.

So maybe I can illustrate with maybe a little bit of the history.

I had started my career as an entrepreneur with a dairy queen with my cousin and then with Car Wash.

We got out of the Dairy Queen and had the car washed, but I was looking to find work, employment elsewhere, and decided I needed to go back and upgrade my education by getting a master's in business, which I did from the Asper School of Business, the University of Manitoba.

And upon completion, it was summertime when that program wrapped up and it's tough to find decision makers who were maybe looking to hire people in the management field at that time.

But what is it about doing business in Manitoba that you find is underrated by people who look in from the outside?