That's Callum Hinett, business manager at Clever Brands.

And then from there, we've sort of grown exponentially.

We've now got over about 200 SKUs.

And we started off on smaller household products like your can openers, your peelers, your vegetable slicers, etc.

And as the years have gone, we've sort of moved up to higher ticket items.

So our average order value has gone from about $50, $60 now to about $250, $300.

Off the back of that, we've... brought on two new brands that we started through the Clever range.

yeah