So I was curious from your C2, what did the first 90 days look like when it goes smoothly versus partners who ramp fast and stall? Do you have any sort of insights that you kind of reflect on and saying like, oh, there's some just interesting common patterns around what success and failure looks like as people get onboarded with a product like this?

Yeah, absolutely.

We, at this point, have worked with hundreds of vertical software companies that are wanting to embed payments.

And so we've seen the good, the bad, and the ugly of implementations over the years.

And for us, there's definitely been a lot of learnings on our side.

But I think for us, we can generally tell as we're doing a kickoff call with a client how likely it is for them to be successful.

And I think one of the things that it comes down to is having an owner.

Where do you see AI folding in to really move the needle for companies that are in the payment space right now from your seat?

... feeling them out and their music and everything?

You know, I think it all starts the same, to be honest.

I think you just kinda...

Like, for me at least, I would just shoot my shots in DMs, you know, as much as possible, and just hope someone would take a chance and, and wanna work with me.

And then, um, you end up, you know, getting in a session with them, and then if you click with them, then you just end up doing it more and more.

And I think over time, that's how you build your close collabo- collaborators and then, um, start to get a feel for whoever artists you're working with or, um, writers you're working with, and then just be able to get a grasp on what they're wanting and what they... how to get the best sound that they can bring to the table, I think.

[laughs]

... growing up.