I'm a big hat guy.

Yeah.

The hats aren't in yet.

So the hats are coming.

But really excited.

These made it just in time for the conference.

But yeah, we did a brand new brand refresh.

But most financial advisors have really no idea how to go about taking that business value into account as they're creating a plan, right? And then really how to walk hand in hand with their client to walk toward like an eventual exit or whatever they want to do with the business, right? So how are you and BizEquity helping out here?