And so if you could, and I've got the list here in front of you, so I'm just, I got a name of, if you could name those and tell us, you know, what you're doing with those and how you're promoting beef.

Yeah, sure thing.

So before I go into the specific program examples, I think it's important to just think about or look at what are the three target audiences that we're reaching with our programs in the Northeast.

And then these examples kind of tie into that well.

So again, extending those resources to healthcare professionals.

So we're working with dieticians, doctors, nurse practitioners, physicians, associates.

And then another audience would be just general consumers.

Can you share a little bit of information about that?