Okay.

So I was really life coaching for women, confidence coaching, how to boldly pick a life you want and actually live it.

I hadn't created any success for myself in business, but I had radically changed my life and made some incredible bold moves and st- started a platform, started sharing on Instagram.

I was very inspired by Danielle Laporte's little quote cards.

And after about a year and a half of sitting on the sidelines and thinking, "Oh, I'm too late," which is just so funny to think about now because I was very early actually in the industry, um, I launched my business.

I had a lot of success.

I had 30 people in my first program in my first month.

It's also okay that my ambition and my success is also for me.

it?

So it was just under my name, Kate Scooter International.

I called myself a radiant living coach.

So I was really life coaching for women, confidence coaching, how to boldly pick a life you want and actually live it.

I hadn't created any success for myself in business, but I had radically changed my life and made some incredible bold moves and started a platform, started sharing on Instagram.

I was very inspired by Danielle Laporte's little quote cards.

And after about a year and a half of sitting on the sidelines and thinking, oh, I'm too late, which is just so funny to think about now because I was very early actually in the industry.

I think about not even

Absolutely.

Okay, great.

I had kind of a similar moment.

So I used to be a Spanish teacher.

I was teaching at a... progressive, artistic, private high school, middle school, and high school.

I was, I mean, I was way overloaded with prep.

There's so many things I could say about how teachers, you know, aren't supported enough for the important work that they do, but I was bright eyed and bushy tailed just out of graduate school.

So after you have filled your calendar with all the clients that you can serve and done the group programs and have the group programs completely sold out, how do you then turn to more of a paid marketing strategy to really, or if it was something different, Kate, like to really take that and scale it beyond.