So if I wanted to buy an electric motorbike, I wanted to purchase a Leckie, tell me what does the journey look like? How much is it going to cost? What are my options? How long till it arrives at my doorstep? Where do I go? How do I do it?

Yeah, so we're a digital-led business.

So definitely breaking the traditional dealership model.

And actually we're a business in the context of this conversation, I wouldn't say it's to a customer, but we are a business that we're building ourselves.

So it is every decision we make, is around how we create value for sale in what will be a highly competitive market.

Not currently, but it's coming.

So, buying a Leckie is primarily a digital experience.

Can you talk about your story of both of those and when did you come in? What roles did you play? And in particular, was there any acquisition or was it all organic growth that you played a part in?