That always feels like love to me.

100%.

And, you know, it was actually, Coburn probably hasn't even told you this, but I phoned Coburn before Lily and I started doing the business together because you guys had obviously already done it, had started Flex and everything.

And Lily and I were looking at doing Inform and there was like light conversations, like we had run a challenge together, but we still had our own businesses.

And I phoned Coburn and I was like, bro, Is it worth it? I was like, me and you are very similar.

I think that's why Kobe and I get along so well, right? We're very similar.

We're the same, bro.

What if someone's listening to that and saying, I don't have money, or they're scared to invest the money because they're scared that they're going to fail?

But yeah, give us a bit of that insight.

Honestly, I think I've always been... weirdly enough entrepreneurial, like probably one that I haven't told too many people, but my very first quote unquote business venture was actually when I was 15 years old.

It was just before my 16th birthday.

I was still living in South Africa and I was like, I need money.

I was partying a lot and I was like, fuck it.

I'm just going to host an over 18 events at 15 years old.

So I went to a club with a fake ID and, signed a contract with the owner to rent the club for the weekend i then contacted about six djs i paid all the djs and hired all the djs i got um a graphic designer because there was no ai back then right graphic designer to make me tickets i got physical tickets printed and then i went and got a group of like six of my like influential you know the popular kids in the schools And got each of them as like head promoters and then got 10 sub promoters under those head promoters to sell tickets to this over 18 event when I was 15 years old.

And you couldn't – I feel like there's people like yourself and so many other people where you're just like, I could try to give up, but physically I wouldn't be able to.